I just want to rank no.1 for my Keyword!

Another question commonly asked from us is to give them a price for getting them to first spot for a keyword on within . Whilst we realise that some SEO companies commit to this, we try to explain to our clients, the things to consider …

1. Each keyword phrase is different and the cost to achieve a top ranking vary immensely depending on how competitive the keyword is. For example, for a keyword like insurance, I would not even be concenred about the price initially but rather how long it would take to get the search engines to trust the client’s site to rank it anywhere near the top. However, for less competitive keywords, we have even achieved no.1 ranking for a client for free.

2. Some keywords may sound good but in reality brings in little traffic. Keyword research is a field that is crucial to a successful search engine marketing campaign and one based on sounding cool is rarely the ingrediant for success. The client I mentioned in item 1 now realises this and is currently enjoying his second year of business with us.

3. The algorythms used by the search engines are constantly changing and likewise the competition for the keyword phrase. Providing a reasonable quote for a moving target is like a gamble on roulette rather than a sound business quote.

The above are the main reasons why we do not quote for getting a keyword to no.1 so if thats what you are after, then Xenyo Internet Services is not right for you. What we do offer is to bring you more and more converting traffic via the search engines over time by getting you top rankings in search engines for keywords that people search for to find your products and services.

The SEO service in my opinion that can commit to getting you no.1 rankings for a keyword for a set fee without analysis of your site or competition is either a very brave company, about to make a very good deal for a low competition keyword or about to get an angry client.

As a tip from me …. if you are still inclined to get a quote for a specific keyword, please do a check on your competition for that keyword.

Say you want a top 3 ranking on Google for ‘Public Relations Specialist’

Do a search on Google for Public Relations Specialist

You will see that the current top 3 (As of today) is

No1 - www.bls.gov/oco/ocos086.htm
No2 - www.princetonreview.com/cte/profiles/dayInLife.asp?careerID=171
No3 - online.onetcenter.org/link/summary/27-3031.00

Looking into a bit more detail for these 3.

No.1 is a government page has 660,000 backlinks, Pagerank of 6 and is over 10 years old
No.2 is also over 10 years old and has 18,200 backlinks
No.3 is a 9 year old PR5 site with about 10,000 backlinks.

These 3 also has a very high number of backlinks from education and government sites.

Now, your appointed SEO company needs to convinve Google that your site represents a more trustworthy resource of information for ‘Public Relations Specialist’ than those 3.

In my opinion if your site is a new site, it ain’t going to happen within a month and certaining not for less than USD100. By the way, I personally, dont think its a hard keyword to target for but I reckon from that keyword alone … you maybe will get 10 visitors a day.

But then again … I could be wrong.