Too many outbound links on a page.

A quick post referencing a few comments from Adam lasnik of Google on Webmasterworld.

Our site evaluations rarely depend upon just one black/white signal… but rather groups of many, many signals.

A page with a zillion links is probably more likely, on average, to be the sort of page which isn’t very user-friendly. Other signals of such a page might make it look even more spammy, or perhaps less spammy.

On the whole, though, I’d definitely shy away from having an excessive number of links on a page.

As what Google has been saying all along, its usually not just one factor that messes things up for you. Stay away from the dark side and you will feel the love is the general message.

Another post from him to highlight this

I wouldn’t be particularly concerned about “PR leakage.” It’s more important to make sure that you aren’t engaging in link schemes designed to manipulate your site’s ranking.

Many top-quality sites feature quite a few (quality) outgoing links, and are appreciated for that by visitors.

personally, I feel that its only natural that Google doesnt look to a single factor due to the wide range of sites on the internet. This also explains the mixed messages that we get regarding SEO.

However, you should definetaly try not to stray too far with one of the no-nos … i.e. - Dont pass the ‘maybe buffer’ into the ‘Sure looks dodgy’ territory.


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