How SEO myths are created

As a follow up to my previous post on SEO and Human nature, we look at an example of the beginning of a SEO myth.

It all starts in an Internet Marketing Forum ……

Strong Minded SEO:
Google prefer’s green sites!!!! I recently changed my site design and my SERPs dropped drastically. The only thing I changed was the background colour from green to black. Whats more… after seeing the drop I changed it back to Green and boom .. I am back on the first page.

Member A:
Could it be something else that affected your SERPs?

Member B:
Actually, the same happened on my site when I changed the background to light green.

Member C(This one has 5 posts):
Yes, Google prefers light green however a darker shade is ok. You run the risk of getting thrown in the sandbox if you go for the exact optimal of green.

Experienced Poster:
Background colour has nothing to do with SERPs.

Strong Minded SEO:
It does, it a proven fact

Member C:
Wow thx .. cool, I didnt know that. Can I ask if you can give me the exact shade of green?

Experienced Poster:
Background colour has nothing to do with SERPs.

Member D:
Look experienced poster, its been proven if you dont have anything to contribute then shut up.

At this point the experienced poster gives up whilst the findings of this thread appears in other forums and even makes its way to some SEO blogs.


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1 comment so far ↓

#1 Bjorn Solstad on 07.04.07 at 8:03 am

Haha! I see those all the time especially at DP and v7n where I at times visit often.

What I find most interesting is that this kind of truths keeps escalating for a long time afterwards.

What I do is test, test and test some more. Then I draw my conclusions. And I don’t run and share my new knowledge on forums. I share them internally and with clients :)

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