What do you do with all that PageRank?

Things again being pretty hectic here but I have finally go some time to post in between the emails and lunch .. hmm, skipped breakfast again…

I wanted to talk a bit on how you direct the juice from inbound links within your website. Let’s ignore the paid links thing for the now because I am bored to bits discussing this topic recently but basically you cannot control where links arrive to your site. It maybe your homepage, your category pages or a content page somewhere deep within your site (Actually this is usually the case).

You can control however, how to direct that juice (I will use PR after this point) within your site, whether it is from home to deep or deep to home and how spread out the PR gets.

Forums for example are notorious for splitting the PR into tiny pieces such as member pages, calendars, reply, new thread pages, etc. When working on your SEO, you need to consider this and the below points.

1. PR is not an average, its a sum of the PR value of all the incoming links - Internal and External.

2. In general if you dont think that having a link to a page would help your users at that location - Chances are you should lose it. Less links means more PR will be passed to pages that are important.

3. Linking structure needs to be well thought out to take advantage of passing PR to the pages you want more power to.

That’s all for now.